Redesign your Website Once or Twice a Year –

If you’re struggling to recover from Panda you have probably tried everything you can think of EXCEPT redesigning your site. This may not be necessary for a Panda recovery, but how long are you willing to wait for Google to figure out your site should not have been downgraded? You have the power to wait, the power to do something, and the power to choose. Only YOU can squander that power.
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Change the titles on your least successful pages twice a year

To be honest, the reasoning is the same as when I first proposed this: clearly those page titles are NOT helping you.

Stop using keywords in your URLs.

Because after all the years you have been reading SEO Theory, if you’re still chasing keywords, the odds are pretty good you got hit by Panda. If you didn’t get hit by Panda, ignore this tip.

Stop using keywords in your titles.

Like the tip above, if you were NOT affected by Panda, ignore this tip. If you’re struggling to recover from Panda, this should be your number 1 cleanup job.

Design a 5-10 page Web site about a community project or charitable activity.

This tip teaches you to remember what it means to be helpful, useful, meaningful, and relevant to someone and something other than your desire for income.

Create a Web site without using targeted keywords in your copy

If you have not yet been downgraded by Panda, ignore this tip. If you were Panda-slapped, stop blubbering and do this.

Reverse the polarity of your Web site.

Regardless of whether you were downgraded by Panda, you need to continually develop your SEO skills and knowledge. This strategy should be part of every SEO’s fundamental practices. If the site isn’t working, CHANGE IT.

Write an essay or tutorial on SEO.

Clock yourself. How dated is your SEO advice? Are you still practicing and preaching 2-year-old ideas?

Create a Web site with unscannable copy –

Teach yourself to stop “optimizing for search”. If you can write compelling copy that isn’t scannable, you’re creating value.

Pick an expression no one searches for. –

This tip teaches you two things: One, a basic strategy for compensating for Panda downgrades; two, how to create value people will search for.

Write a sequel to your most popular article every year. –

This is good practice for keeping your content fresh and compelling and relevant. If your sequels flop, that should tell you something about how well your copy is differentiating itself from the rest of the garbage on the Web.

Launch 3 blogs on their own domains.

Now more than ever you need to try out new ideas where you are not afraid to fail.

Inspire 5 other sites to link to a press release

Don’t just talk about compelling content. Create it. Too many SEO firms are still publishing crap press releases.

Comment on a random homebody blog

Remember what it means to be an interested, engaged user. Watch how little Google actually tracks what you say or do. Remember what it means to be an interested, engaged user. Look at how the pages that engage your interest behave.

Pick any one topic and write a 200-

word sentence about that topic – Because you need to stop fussing over bounce rates and time-on-site. You need to focus on creating value that people will appreciate.

Watch any Sherlock Holmes movie.

Because if you’re struggling with understanding Panda then you need to really learn to appreciate the meaning of: “If you eliminate the impossible, then whatever remains, no matter how improbable, must be the truth.” (Spock actually said that, but he watched Sherlock Holmes movies.)

Write a 500-word blog article

Because you need to understand that Panda is not all about duplicate and near-duplicate content.

Watch any version of “101 Dalmations”…then write a 500-word article –

You need to learn how to study behavior. If you can document differentiating behavior between dogs, you should be able to do the same for Websites.

Take pictures of all the animals at the local zoo…and separate them into two groups –

This is what Google did. This is what you should be doing. Separate, differentiate, classify, categorize, distinguish, choose, choose, choose.

Tie your shoe laces a different way every day for a week (7 days) –

In today’s search environment you need to be flexible, dynamic, and innovative. Push yourself to find a different way of looking at things and a different way of doing things.

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